This book defines over 5,000 terms relating to architectural design, history, and technology. It is the only dictionary that provides concise, accurate definitions illustrated with finely detailed, hand-rendered drawings, each executed in Mr. Ching’s signature style.
- Used Book in Good Condition
So why does agile marketing matter in display advertising? Because display is growing and marketers can’t afford to rely on static text and image ads to meet ROI objectives. Forrester Research predicts that interactive display media in the U.S. will double between 2012 and 2017 to become a $28 billion industry, one that is ripe to adopt the flexibility and real-time nature that marketers have grown accustomed to with their social media.